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Vanish is the global stain-remover market leader in the fabric-treatment category, which is sold in more than 60 countries across the globe. Vanish started as a stain-removing laundry product launched around 1983 by a small Scottish company called Projectina Co Ltd, established by Robert G. Macfarlane in Skelmorlie, Scotland. [ 3 ]
Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After World War II, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl.
The Drackett Company was a leading company in the specialty chemicals business during the 20th century, responsible for such products as Windex glass cleaner, Vanish toilet bowl cleaner, Drāno drain opener, Behold furniture polish, Endust dusting aid, Renuzit air freshener, Mr. Muscle oven cleaner, and Miracle White laundry products.
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Dunaway manufactured a number of household specialty chemicals, including Delete rust and stain remover, Vanish toilet bowl cleaner, Elf drain cleaner, Expello moth crystals and insecticide, and Bug-a-Boo moth crystals and aerosol. Expello was the leading brand in moth crystals, but Vanish was Dunaway's most successful product, due more to his ...
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The brand was sold to American Home Products; that company's subsidiary Boyle-Midway was sold to Reckitt & Colman (now Reckitt Benckiser) in 1990. The primary direct competitor to Sani-Flush was Vanish, a brand of toilet cleaning crystals marketed in the US by Drackett, which was later acquired by the SC Johnson Company.
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