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Vanish is the global stain-remover market leader in the fabric-treatment category, which is sold in more than 60 countries across the globe. Vanish started as a stain-removing laundry product launched around 1983 by a small Scottish company called Projectina Co Ltd, established by Robert G. Macfarlane in Skelmorlie, Scotland. [ 3 ]
Initially, Vanish sold their product in a white 22-ounce showing the bowl cleaner coming from the bottom of the "I". After World War II, Vanish advertising started to show a woman pouring the product into a toilet bowl, and then a hand, obviously female, pouring powder into a toilet bowl.
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The brand was sold to American Home Products; that company's subsidiary Boyle-Midway was sold to Reckitt & Colman (now Reckitt Benckiser) in 1990. The primary direct competitor to Sani-Flush was Vanish, a brand of toilet cleaning crystals marketed in the US by Drackett, which was later acquired by the SC Johnson Company.
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The initiative, which was announced in November 2007, aimed to cut the total carbon footprint of its products—from creation to disposal by 20% by 2020. As part of the initiative the company has reduced by 70% the amount of plastic in the packaging of its Vanish cleaner. [60]
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Cleaning agents are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces. Purposes of cleaning agents include health, beauty, removing offensive odor, and avoiding the spread of dirt and contaminants to oneself and others.