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From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
The marketing jargon for adding a product that is better quality than other products in the line is trading up or brand leveraging or up-market stretch. A line extension of lower quality is called trading down or down-market stretch. Trading down may reduce your brand equity by gaining short-term sales at the expense of long term sales. The ...
3 Brand Equity section. 4 Brand Extension Failure. 1 comment. Toggle the table of contents. Talk: Brand extension. Add languages.
A Complete Guide to Microlink Extensions. Carol Lee. March 1, 2024 at 2:20 PM ... How do you style microlink hair extensions? ... Spanish retailer Mango to open 60 new US stores as it looks to ...
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Businesswoman and philanthropist Michele Kang just made a historic donation to women’s soccer. Kang, owner of the professional soccer team Washington Spirit, has pledged $30 million to the girls ...
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Brand extension is the system of employing a current brand name to enter a different product class. Having a strong brand equity allows for brand extension; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc ...