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Slogans that associate emotional responses or evoke recollections of memories increase their likelihood of being adopted by the public and shared. [8] Additionally, by linking a slogan to a commonplace discussion topic (e.g. stress , food , traffic ), consumers will recall the slogan more often and associate the corporation with their personal ...
As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.
Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message very clear and concise. Dass, Kumar, Kohli, & Thomas' (2014) research suggests that there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan.
"Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of John Fremont "Fremont and freedom" – John Fremont "We'll Buck 'em in '56" – James Buchanan, playing on "Old Buck", the nickname associated with his last name.
Chashme Baddoor (slogan) Chinese-style modernization; Choose the right; Church in Danger; Cite Black Women; Clapton is God; Clear waters and green mountains; Coexist (image) Come and take it; Common prosperity; Community of Common Destiny; Coughs and sneezes spread diseases
Better dead than Red – anti-Communist slogan; Black is beautiful – political slogan of a cultural movement that began in the 1960s by African Americans; Black Lives Matter – decentralized social movement that began in 2013 following the acquittal of George Zimmerman in the shooting death of African American teen Trayvon Martin; popularized in the United States following 2014 protests in ...
Arbeit macht frei ([ˈaʁbaɪt ˈmaxt ˈfʁaɪ] ⓘ) is a German phrase translated as "Work makes one free" or more idiomatically "Work sets you free" or "work liberates". The phrase originates from the 1873 novel Die Wahrheit macht frei ("The truth sets free") by Lorenz Diefenbach , a pastor and philologist, itself being a reference to John 8: ...
"Information wants to be free" is an expression that means either that all people should be able to access information freely, or that information (formulated as an actor) naturally strives to become as freely available among people as possible. It is often used by technology activists to criticize laws that limit transparency and general ...
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