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Euphemism comes from the Greek word euphemia (εὐφημία) which refers to the use of 'words of good omen'; it is a compound of eû (εὖ), meaning 'good, well', and phḗmē (φήμη), meaning 'prophetic speech; rumour, talk'. [3] Eupheme is a reference to the female Greek spirit of words of praise and positivity, etc.
A euphemism is a mild, indirect, or vague term substituting for a harsher, blunter, or more offensive term.. It may also substitute a description of something or someone to avoid revealing secret, holy, or sacred names to the uninitiated, or to obscure the identity of the subject of a conversation from potential eavesdroppers.
Euphemism [17] Lights out To die Slang Going into Eternal Oblivion: Liquidation To be killed Euphemism Usually used in political context (such as purges), implies dehumanization. Live on a farm (upstate) To die Euphemism Usually referring to the death of a pet, especially if the owners are parents with children, i.e. "The dog went to live on a ...
When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings depending on context. For example, Spanish dichoso [ 4 ] originally meant "fortunate, blissful" as in tierra dichosa , "fortunate land", but it acquired the ironic and colloquial meaning of "infortunate, bothersome" as in ¡Dichosas moscas ...
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An example of this is the United States Department of Defense, which won the award three times, in 1991, 1993, and 2001. For the 1991 award, the United States Department of Defense "swept the first six places in the Doublespeak top ten" [26] for using euphemisms like "servicing the target" (bombing) and "force packages" (warplanes). Among the ...
Thus the word bloody can become blooming, or ruddy. [3] Alliterative minced oaths such as darn for damn allow a speaker to begin to say the prohibited word and then change to a more acceptable expression. [4] In rhyming slang, rhyming euphemisms are often truncated so that the rhyme is eliminated; prick became Hampton Wick and then simply Hampton.
AAPL Market Cap data by YCharts. Other noteworthy examples include selling out of oil and gas stocks during the downturn of 2020. In the last four years, the energy sector is up 129%.