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2. 10 of the Best Beauty Deals at Walmart This Winter - AOL

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   Maybelline Waterproof Mascara. ... The makeup brand e.l.f. hasn’t been around nearly as long as legacy brands like Maybelline or Revlon, but it’s become a dominant player in space ...

3. 15 Items to Nail a Simple Mom-Approved Makeup Routine - AOL

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   This luxurious formula from Revlon comes in a ton of pretty colors, nourishes lips and is super affordable! ... essence Lash Princess False Lash Waterproof Mascara: You need a mascara that can ...

4. The Revlon mascara Ashley Graham wore to the Oscars is on ...

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   The popular mascara is normally an already affordable $12, but right now can be yours for a mere $8. Snag a bottle of the Ashley Graham–approved mascara while it’s still on super sale! Amazon

5. Western cosmetics in the 1970s - Wikipedia

   en.wikipedia.org/wiki/Western_cosmetics_in_the_1970s

   Improvements in chemistry enabled the introduction of waterproof mascara along with better lash lengtheners and thickeners. [13] Matte colors were popular for eyes, in contrast to the iridescence that characterized 1960s make-up. [13]

6. Mascara - Wikipedia

   en.wikipedia.org/wiki/Mascara

   Max Factor waterproof mascara creme in a tube with a brush, 1960. Years later in 1957, Rubinstein created a formula that evolved mascara from a hard cake into a lotion-based cream. She packaged the new mascara in a tube to be sold with a brush. For use, the cream was squeezed onto the brush and applied to lashes. [16]

7. Cosmetics - Wikipedia

   en.wikipedia.org/wiki/Cosmetics

   Mascara is commonly black, brown, or clear, though a number of different colours, some containing glitter, are available. Mascara is typically advertised and sold in a number of different formulations that advertise qualities such as waterproofing , volume enhancement, length enhancement, and curl enhancement, and may be used in combination ...