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Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
By the late 1950s, the company moved steadily into the car scene, especially with its hot rods and race cars. In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's prowess and intent - the "Big T" (kit PC 78).
The car's development was extremely informal, and the cost for prototyping materials was estimated to only have been US$2000. [2] According to the Bradley newsletter the first production GT was delivered in September 1970. [1] The car was available in kit form in different levels of completeness, or as an assembled vehicle.
In their earliest advertising copy Devin Enterprises listed a mailing address of P.O. Box 357, Fontana, California.Later on they used a street address of 44500 Sierra Highway, Lancaster, California and later still 10156 Rush, South El Monte, California before moving operations to their most well-known location at 9800 E. Rush Street, El Monte, California.
The model car "kit" hobby began in the post World War II era with Ace and Berkeley wooden model cars. Revell pioneered the plastic model car in the late 1940s with their Maxwell kit, which was basically an unassembled version of a pull toy. Derek Brand, from England, pioneered the first real plastic kit, a 1932 Ford Roadster for Revell.
The high performance Callaway engine with 240 bhp (180 kW) at 5,000 rpm and peak torque of 285 ft⋅lbf (386 N⋅m) at 3,500 rpm improved the 4.6 HSE acceleration 0-60 mph from 9.7 seconds to 8.6 seconds. The Callaway 4.6 HSE sold for $75,000. The "short block" of the engine is the same as other Land Rover 4.6 HSE models.
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