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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment.
For instance, the American company Fake Foods began when fast food restaurants Wendy's needed artificial kale for their salad bar display. [8] In the 2010s, models of foods and dishes were also used for nutrition education and consumer research. [9] [10] [11] In North America, fake food is often used for retail displays.
Electronic shelf labels are primarily used by retailers who sell their products in stores and are usually attached to the front edge of the retail shelves and display the price of the product. [1] Additional information such as stock levels, expiration dates, or product information may also be displayed as well, depending on the type of ESL.
Download as PDF; Printable version; In other projects Wikidata item; Appearance. ... Help. Pages in category "Retail display" The following 4 pages are in this ...
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
"As seen on TV" is a generic phrase for products advertised on television in the United States for direct-response mail-order through a toll-free telephone number. As Seen on TV advertisements, known as infomercials, are usually 30-minute shows or two-minute spots during commercial breaks. These products can range from kitchen, household ...
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Cross merchandising is the retail practice of marketing or displaying products from different categories together, in order to generate additional revenue for the store, sometimes also known as add-on sales, incremental purchase or secondary product placement. Its main objective is to link different products that complement each other or can ...
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