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  2. Phil Singleton - Wikipedia

    en.wikipedia.org/wiki/Phil_Singleton

    In 2017, Mashable placed SEO for Growth #3 on its list of “10 marketing books to read in 2017”. Oracle placed the book #9 on its list of “Top 15 Marketing Books of 2016” [11] and The Huffington Post placed the book #6 on its list of the “10 Best Marketing Books for Small Business Owners”. [12] Inc. included SEO for Growth on its ...

  3. Zero to One - Wikipedia

    en.wikipedia.org/wiki/Zero_to_One

    In The Atlantic, Derek Thomson describes Thiel's book as possibly the best business book he has ever read. In his review article, he wrote: "Peter Thiel's new book, Zero to One, shines like a laser beam. Yes, this is a self-help book for entrepreneurs, bursting with bromides and sunny confidence about the future that only start-ups can build.

  4. Buy Then Build - Wikipedia

    en.wikipedia.org/wiki/Buy_Then_Build

    Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game is a 2018 finance book by Walker Deibel. The book serves as a guide for prospective business buyers, emphasizing the advantages of acquiring existing businesses over starting one from scratch.

  5. Top 20 most reviewed books of all time from Amazon - AOL

    www.aol.com/lifestyle/2017-08-22-top-20-most...

    From cult classic such as Harry Potter to New York Times best-sellers, these 20 reads have the most customer reviews than any other books on Amazon!

  6. Crossing the Chasm - Wikipedia

    en.wikipedia.org/wiki/Crossing_the_Chasm

    Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.

  7. The Long Tail (book) - Wikipedia

    en.wikipedia.org/wiki/The_Long_Tail_(book)

    The book was initially published on July 11, 2006, by Hyperion. The book, Anderson's first, is an expansion of his 2004 article "The Long Tail" in the magazine. The book was listed in The New York Times Nonfiction Best Sellers list. [2] It was shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Award on 18 September ...

  8. Blue Ocean Strategy - Wikipedia

    en.wikipedia.org/wiki/Blue_Ocean_Strategy

    Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition ...

  9. Groundswell (book) - Wikipedia

    en.wikipedia.org/wiki/Groundswell_(book)

    The book won the American Marketing Association Foundation’s Berry-AMA Book Prize for best marketing book of 2009. [5] It was also listed by: Amazon, as one of the Top 10 Business & Investing Books of 2008 [6] CIO Insight, as one of the Top 10 Business-Tech Books of 2008 [7] and one of 10 Insightful Web 2.0 Books [8]

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