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Attitudes can be changed through persuasion and an important domain of research on attitude change focuses on responses to communication. Experimental research into the factors that can affect the persuasiveness of a message include: Target characteristics: These are characteristics that refer to the person who receives and processes a message.
Attitudes are associated beliefs and behaviors towards some object. [1] [2] They are not stable, and because of the communication and behavior of other people, are subject to change by social influences, as well as by the individual's motivation to maintain cognitive consistency when cognitive dissonance occurs—when two attitudes or attitude and behavior conflict.
An attitude object is any concept or entity around which an attitude forms, integrating both cognition (beliefs) and affect (emotional responses) in a way that shapes how individual evaluate that object. Attitudes toward objects can evolve over time, influenced by various situational and contextual factors.
Functional theorists attempt to understand the divergent attitudes individuals have towards people, objects or issues in different situations. [27] There are four main functional attitudes: Adjustment function: A main motivation for individuals is to increase positive external rewards and minimize the costs.
When applied to attitudes, it is defined in triadic relation between three elements: a Person (P), an Other person (O), and an Attitude Object (X). Attitude is the relation between two elements, defined as either positive or negative, resulting in 8 distinct triads. If the number of positive relations is odd, the triad is balanced; vice versa. [7]
Aristotle's Rhetoric, renowned for its modes of persuasion in ethos, logos, and pathos, gave mankind its first recorded guide to and theory of social influence. Aristotle recognized that different appeals are necessary for different types of persuasion, and that these appeals can be tailored and refined to better suit the audience or better suit the product or idea at hand.
The study found that message processing may occasionally bypass early stages and takes a step towards addressing the role of processing stages on attitude change. The evidence that people can use processing stages in a different order or even skip a stage altogether was the important acknowledgment of this study. [7]
Interpersonal relationships can be evaluated by the specific choices and emotions between two individuals, or they can be evaluated by the broader societal context of how such a relationship is expected to function. Relationships are developed through communication, which creates intimacy, expresses emotions, and develops identity. [12]