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The analytics architecture is the last, and once the other architectures are in place, the most critical piece of an effective lead management system. This portion of the architecture allows for the dynamic review and analysis of lead actions, marketing channels, and sales performance. Software of this type is called marketing attribution.
Salesforce management systems (also sales force automation systems (SFA)) are information systems used in customer relationship management (CRM) marketing and management that help automate some sales and sales force management functions. They are often combined with a marketing information system, in which case they are often called CRM systems
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Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides applications focused on sales , customer service , marketing automation , e-commerce , analytics , artificial intelligence , and application development.
The software's Interactive Marketing Hub was released in 2010, when the software's user interface was re-done. It serves as the software's primary user interface for managing communications and content through different media. [32] [33] [34] The Salesforce Marketing Cloud software is offered in a hosted, online subscription model. [10]
Enterprise architecture regards the enterprise as a large and complex system or system of systems. [3] To manage the scale and complexity of this system, an architectural framework provides tools and approaches that help architects abstract from the level of detail at which builders work, to bring enterprise design tasks into focus and produce valuable architecture description documentation.
Cloud computing architecture refers to the components and subcomponents required for cloud computing.These components typically consist of a front end platform (fat client, thin client, mobile), back end platforms (servers, storage), a cloud based delivery, and a network (Internet, Intranet, Intercloud).
4+1 is a view model designed by Philippe Kruchten in 1995 for describing the architecture of software-intensive systems, based on the use of multiple, concurrent views. [17] The views are used to describe the system in the viewpoint of different stakeholders, such as end-users, developers and project managers.