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Exercising to music both makes the workout feel easier and boosts muscle activation, per a 2021 review in the Journal of Functional Morphology and Kinesiology. Meanwhile, Pilates, similar to yoga ...
A 2021 study looked at new fitness club members, and the results suggest that just joining a club isn’t enough (most new members didn’t develop regular exercise habits). That said, another key ...
Susan Jane Powter (born December 22, 1957) [1] is an Australian-born American motivational speaker, nutritionist, personal trainer, and author, who rose to fame in the 1990s with her catchphrase "Stop the Insanity!", the centerpiece of her weight-loss infomercial.
Powter, 66, a fitness icon in the '90s who made millions with three best-selling books and her wildly successful Stop the Insanity! infomercial, lost her fortune after putting it in the hands of ...
Anthony Little [1] (born September 16, 1956) is an American television fitness personality and businessman, who is best known for his fitness infomercial products.. Little is a certified personal trainer and identifies himself as "America's Personal Trainer". [2]
The commercial marketing success was in part due to Basedow's business strategy of opting for frequency over length, which was a novel approach for fitness infomercials at the time. [ 5 ] [ 7 ] [ 8 ] Basedow made deals for discounted unsold commercial inventory enabling an unusually high frequency of the ads.
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