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  2. Picture superiority effect - Wikipedia

    en.wikipedia.org/wiki/Picture_superiority_effect

    Allan Paivio's dual-coding theory is a basis of picture superiority effect. Paivio claims that pictures have advantages over words with regards to coding and retrieval of stored memory because pictures are coded more easily and can be retrieved from symbolic mode, while the dual coding process using words is more difficult for both coding and retrieval.

  3. Dual-coding theory - Wikipedia

    en.wikipedia.org/wiki/Dual-coding_theory

    For example, say a person has stored the stimulus concept "dog" as both the word 'dog' and as the image (appearance, sound, smell, and other sensory information) of a dog. When asked to recall the stimulus, the person can retrieve either the word or the image individually, or both simultaneously.

  4. Levels of Processing model - Wikipedia

    en.wikipedia.org/wiki/Levels_of_Processing_model

    It is also one of the most widely studied. Within visual studies, pictures have been shown to have a greater recall value than words – the picture superiority effect. However, semantic associations have the reverse effect in picture memories appear to be reversed to those in other memories.

  5. Photochemistry - Wikipedia

    en.wikipedia.org/wiki/Photochemistry

    Photoexcitation is the first step in a photochemical process where the reactant is elevated to a state of higher energy, an excited state.The first law of photochemistry, known as the Grotthuss–Draper law (for chemists Theodor Grotthuss and John W. Draper), states that light must be absorbed by a chemical substance in order for a photochemical reaction to take place.

  6. List of effects - Wikipedia

    en.wikipedia.org/wiki/List_of_effects

    Cage effect (chemistry) Calendar effect (behavioral finance) (market trends) Callendar effect (atmospheric science) (climate) (climate change) Captodative effect (organic chemistry) Capture effect (broadcast engineering) (radio) (radio communications/) (telecommunications) (wireless communications) Carnoustie effect (golf) (golf terminology)

  7. Photocatalysis - Wikipedia

    en.wikipedia.org/wiki/Photocatalysis

    In chemistry, photocatalysis is the acceleration of a photoreaction in the presence of a photocatalyst, the excited state of which "repeatedly interacts with the reaction partners forming reaction intermediates and regenerates itself after each cycle of such interactions."

  8. Photodissociation - Wikipedia

    en.wikipedia.org/wiki/Photodissociation

    Photodissociation, photolysis, photodecomposition, or photofragmentation is a chemical reaction in which molecules of a chemical compound are broken down by absorption of light or photons.

  9. List of psychological effects - Wikipedia

    en.wikipedia.org/wiki/List_of_psychological_effects

    Cocktail party effect; Contrast effect; Coolidge effect; Crespi effect; Cross-race effect; Curse of knowledge; Diderot effect; Dunning–Kruger effect; Einstellung effect; Endowment effect; Face superiority effect; False fame effect; False-consensus effect; False-uniqueness effect; Fan effect; Florence Nightingale effect; Flynn effect; Focusing ...