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Shaping is an important part of the innovation and progression of surfing. Australian shapers include Darren Handley who is shaper to world champions Mick Fanning and Stephanie Gilmore. [13] Mark Richards (four times World Champion) is an Australian surfing and surfboard shaping legend who shaped his own boards during his time on the world tour ...
In 2014, Surfing Australia turned to the alcohol industry for sponsorship after the federal government abolished its anti-alcohol health promotion agency that provided part of the surfing association's funding. [6] In 2015, Surfing Australia congratulated the Olympics' committee choice to include surfing in the Tokyo 2020 Games. [7]
Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer. [2] [3] It also operates in the US under the name Rusty Surfboards.Notably, Rusty has worked with professional surfers such as Josh Kerr, [4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael, [5] Liam "Letty" Mortensen, [6] and Jacob "Zeke" Szekely.
Hayden Cox [1] (born 7 February 1982 in Sydney) is a surfboard designer, entrepreneur and founder of Haydenshapes Surfboards.He is also the inventor of patented parabolic carbon fibre frame surfboard technology FutureFlex [2] sold globally, along with his brand Haydenshapes, in over 70 countries.
Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013. [13] [14] The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia. [15]
Haydenshapes Surfboards is an Australian-based performance surfboard [1] brand founded by Hayden Cox in 1996. Haydenshapes' most notable design is the Hypto Krypto model. [2] [3] The brand is known for their use of parabolic carbon fibre frame surfboard technology FutureFlex. [4]
McTavish was voted the most influential shaper of all time by Australia’s Surfing Life magazine in 1992. [13] From 1961 onwards McTavish worked for surfboard labels including Scott Dillon, Dale, Hayden, Bob Davie, Morey-Pope, Keyo and Cord. He worked alongside the Australian foam-core innovator Barry Bennett at his factory in Brookvale in ...
Based upon the success in Australia, the company decided to export Billabong's products, and by the late 1980s, Billabong board shorts were available in other countries, including New Zealand, Japan, and South Africa. In the 1990s, the surf industry as a whole grew significantly, and Billabong was a part of this growth process.