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The brand identity of Extra gum varies considerably in different markets, often having completely different flavours, logos and slogans for each country. Extra is currently the sponsor of the Mexico national football team. [3] In the UK, a similar chewing gum brand owned by Wrigley's; Orbit was renamed Extra in 2015, with the same 14-piece ...
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units.
The first product to be scanned using a Universal Product Code (UPC) bar code was a 10-pack of Wrigley's Juicy Fruit gum. [18] (This pack of gum is now on display at the Smithsonian Institution's National Museum of American History.) In 1984, Wrigley introduced a new gum, Extra, which followed the new trend of sugar-free gums in the US. [9]
Winterfresh is a wintergreen flavored variety of chewing gum made by the Wm. Wrigley Jr. Company. Introduced in the United States in 1994 as an alternative to their Big Red brand (for the winter season market), it has had two packaging designs as of 2004 [update] .
Wrigley is about to roll out a new brand of gum -- and, the company warns, it has a bitter, medicinal taste. Still, Wrigley has high expectations for the product, because it's packed with caffeine.
Bubble gum usually contains 15–20% gum base, while chewing gum contains 20–25% gum base and sugar-free chewing gum contains 25–30% gum base. Researchers at the University of Illinois at Urbana–Champaign and at Wm. Wrigley Jr. Company are studying the possibility of making gum base with biodegradable zein (corn protein). [5]
Excel gum was launched in Canada in 1991, eight years before Eclipse was launched. The Eclipse brand of chewing gum was modeled after Excel and first introduced in the U.S. by the Wrigley Company in 1999. It was the company's first entrant into the U.S. pellet gum segment.
This is a list of chewing gum brands in the world. Chewing gum is a type of gum made for chewing, and dates back at least 5,000 years. Modern chewing gum was originally made of chicle, a natural latex. By the 1960s, chicle was replaced by butadiene-based synthetic rubber which is cheaper to manufacture. Most chewing gums are considered polymers ...