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2. IKEA effect - Wikipedia

   en.wikipedia.org/wiki/IKEA_effect

   The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. The name refers to Swedish manufacturer and furniture retailer IKEA , which sells many items of furniture that require assembly .

3. Memory foam - Wikipedia

   en.wikipedia.org/wiki/Memory_foam

   A memory foam mattress is usually denser than other foam mattresses, making it both more supportive and heavier. Memory foam mattresses are often sold for higher prices than traditional mattresses. Memory foam used in mattresses is commonly manufactured in densities ranging from less than 24kg/m 3 (1.5 lb/ft 3 ) to 128kg/m 3 (8 lb/ft 3 ) density.

4. IKEA - Wikipedia

   en.wikipedia.org/wiki/IKEA

   ikea.com (retail) Inter IKEA Systems B.V., [6][7] trading as IKEA (/ aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa]), is a multinational conglomerate, founded in Sweden but now headquartered in the Netherlands, that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home ...

5. IKEA tried to do away with its maze-like structure to help ...

   www.aol.com/finance/ikea-tried-away-maze...

   IKEA also closed its urban small store in New York last December due to low foot fall, but has opened similar locations in London’s Hammersmith area as well as in downtown San Francisco.

6. Criticism of IKEA - Wikipedia

   en.wikipedia.org/wiki/Criticism_of_IKEA

   On 24 November 2014, Jang Duck-jin, head of the Fair Trade Commission's consumer policy bureau, told the media that the commission was planning to commission a consumer group to compare IKEA's product prices by country, [30] and on 19 March 2015, the Consumers Union of Korea published a report comparing the prices of 49 IKEA products in South ...

7. IKEA wants you to win a giant 'turkey-sized' meatball ... - AOL

   www.aol.com/ikea-wants-win-giant-turkey...

   This holiday season, the furniture giant IKEA wants you to spice things up with a giant 10-pound meatball and a “Veggieball Christmas Tree.” “It’s big. It’s tasty.