enow.com Web Search

Search results

  1. Results from the WOW.Com Content Network
  2. Segmenting-targeting-positioning - Wikipedia

    en.wikipedia.org/wiki/Segmenting-Targeting...

    v. t. e. In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]

  3. Straight-through processing - Wikipedia

    en.wikipedia.org/wiki/Straight-through_processing

    Straight-through processing exists in numerous areas of financial services, such as payments processing. [2] [3] [4]Payments may be non-STP due to various reasons [5] such as missing information, information which that is not in a machine "understandable" form (such as name and address rather than a code), or human-readable instructions "Please credit urgently") or simply falls outside of ...

  4. Behavioral economics - Wikipedia

    en.wikipedia.org/wiki/Behavioral_economics

    Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economic theory. [1][2] Behavioral economics is primarily concerned with the bounds of rationality of economic ...

  5. Glossary of economics - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_economics

    Also called resource cost advantage. The ability of a party (whether an individual, firm, or country) to produce a greater quantity of a good, product, or service than competitors using the same amount of resources. absorption The total demand for all final marketed goods and services by all economic agents resident in an economy, regardless of the origin of the goods and services themselves ...

  6. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    e. In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [ 1 ] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project. SWOT analysis evaluates the strategic position of organizations ...

  7. Economics terminology that differs from common usage

    en.wikipedia.org/wiki/Economics_terminology_that...

    The economics term cost, also known as economic cost or opportunity cost, refers to the potential gain that is lost by foregoing one opportunity in order to take advantage of another. The lost potential gain is the cost of the opportunity that is accepted. Sometimes this cost is explicit: for example, if a firm pays $100 for a machine, its cost ...

  8. Marketing mix - Wikipedia

    en.wikipedia.org/wiki/Marketing_mix

    Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing."

  9. Straight-Through Quality - Wikipedia

    en.wikipedia.org/wiki/Straight-Through_Quality

    Straight-Through Quality (STQ) are approaches and outputs of test automation that have quality and deliver business benefit. STQ takes its name from the business concept of straight-through processing (STP). Also acting as a tool and enabler for STP. Traditional techniques for testing and delivery have often required a great deal of manual ...