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  2. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  3. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    HTML Form format HTML 4.01 Specification since PDF 1.5; HTML 2.0 since 1.2 Forms Data Format (FDF) based on PDF, uses the same syntax and has essentially the same file structure, but is much simpler than PDF since the body of an FDF document consists of only one required object. Forms Data Format is defined in the PDF specification (since PDF 1.2).

  4. Theory of reasoned action - Wikipedia

    en.wikipedia.org/wiki/Theory_of_reasoned_action

    According to TRA, attitudes are one of the key determinants of behavioral intention and refer to the way people feel towards a particular behavior. [9] These attitudes are influenced by two factors: the strength of behavioral beliefs regarding the outcomes of the performed behavior (i.e. whether or not the outcome is probable) and the evaluation of the potential outcomes (i.e. whether or not ...

  5. Attitude object - Wikipedia

    en.wikipedia.org/wiki/Attitude_object

    An example of an attitude object is a product (e.g., a car). People can hold various beliefs about cars (cognitions, e.g., that a car is fast) as well as evaluations of those beliefs (affect, e.g., they might like or enjoy that the car is fast). Together these beliefs and affective evaluations of those beliefs represent an attitude toward the ...

  6. Technology acceptance model - Wikipedia

    en.wikipedia.org/wiki/Technology_acceptance_model

    The foundation of TAM is a series of concepts that clarifies and predicts people’s behaviors with their beliefs, attitudes, and behavioral intention. In TAM, perceived ease of use and perceived usefulness, considered general beliefs, play a more vital role than salient beliefs in attitudes toward utilizing a particular technology. [23]

  7. Consumerism - Wikipedia

    en.wikipedia.org/wiki/Consumerism

    Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays of status. [1]

  8. Value-action gap - Wikipedia

    en.wikipedia.org/wiki/Value-action_gap

    Vermeir and Verbeke (2006) also found that there was an inconsistency between the positive attitudes consumer expressed towards sustainability and their behavioral patterns. They found that intentions to buy sustainable dairy products were low regardless of positive attitudes towards these products.

  9. Sentiment analysis - Wikipedia

    en.wikipedia.org/wiki/Sentiment_analysis

    For instance, a computer system will have trouble with negations, exaggerations, jokes, or sarcasm, which typically are easy to handle for a human reader: some errors a computer system makes will seem overly naive to a human. In general, the utility for practical commercial tasks of sentiment analysis as it is defined in academic research has ...