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McVitie's (/ m ə k ˈ v ɪ t i z /) [1] is a British snack food brand owned by United Biscuits.The name is derived from the original Scottish biscuit maker, McVitie & Price, Ltd., established in 1830 on Rose Street in Edinburgh, Scotland.
A nutrition guide is a reference that provides nutrition advice for general health, typically by dividing foods into food groups and recommending servings of each group. Nutrition guides can be presented in written or visual form, and are commonly published by government agencies , health associations and university health departments .
The commercial recipe for Hobnob biscuits was introduced by McVitie's in the UK in 1985. [5] A best seller, demand for the plain Hobnobs led to the introduction of a chocolate variant in 1987. [ 5 ] The biscuit is available in many varieties, including dark chocolate , chocolate orange, and Hobnob bars.
Included for each food is its weight in grams, its calories, and (also in grams,) the amount of protein, carbohydrates, dietary fiber, fat, and saturated fat. [1] As foods vary by brands and stores, the figures should only be considered estimates, with more exact figures often included on product labels.
In June 2003, McVitie's produced several "sub brands" or variations of the Penguin biscuit: Penguin Chukkas, Wing Dings, Flipper Dipper, Splatz and Mini Splatz. These variations were accompanied by a £5 million promotional campaign. [12] In January 2008, McVitie's also produced Penguin triple chocolate wafers. [13]
varied by: 1) provision of general calorie recommendations, 2) provision of specific calorie information, and 3) whether high- or low-calorie items were more easily accessible. Results suggest that a strictly informational approach may be less effective than subtle guidance in enticing fast-food customers towards healthier meals.
In May 2017, pladis announced it would be launching McVitie's biscuits in the US in 2018. [14] Jaffa Cakes is a part of McVitie's, and was reformulated in 2017. [15] McVities also produce Hobnobs, Rich Tea, Penguins, Jacob's cream crackers, Carr's water biscuits, [16] Crawford's, [17] Meredith and Drew and go ahead!.
McVitie's-branded Club mint biscuit as sold on the UK market in 2017. A thin layer of "mint flavoured cream" can be seen on the inside of the biscuit. Club is a range of chocolate covered biscuits, sold in the Republic of Ireland under the Jacob's brand name and in the United Kingdom under McVitie's.