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Grupo Bimbo, S.A.B. de C.V. (also known simply as Bimbo) is a Mexican multinational food company with a presence in over 33 countries located in the Americas, Europe, Asia and Africa. [1] It has an annual sales volume of 15 billion dollars [ 2 ] and is listed on the Mexican Stock Exchange with the ticker BIMBO.
Bimbo Bakeries USA then entered the U.S. bread market in 1997 with the acquisition of Pacific Pride Bakeries of San Diego. The company grew again in 1998 with the purchase of Mrs Baird's Bakeries in Texas, which at the time was the largest family-owned bakery in the U.S. The combined operations were renamed Bimbo Bakeries USA (BBU).
Gansito was invented in Mexico City, Mexico in 1957 at the Marinela factory. Alfonso Velasco invented the original recipe for the snack cake, while Victor Milke, Guadalupe Pérez, and Roberto Servitje designed the molds necessary to produce the snack cake. [4]
The word bimbo derives from the Italian bimbo, [4] a masculine-gender term that means "little or baby boy" or "young (male) child" (the feminine form of the Italian word is bimba). Use of this term began in the United States as early as 1919, and was a slang word used to describe an unintelligent [5] or brutish [6] man.
The company operates as a subsidiary of Femsa Comercio S.A. de C.V. [27] As of 2017 the company claims more than 200 restaurants in 60 Mexican cities and towns. [ 28 ] [ 29 ] Gorditas Doña Tota started in 1952 when Carlota Murillo of Ciudad Victoria, Tamaulipas began selling gorditas on the street, from a cart on the sidewalk.
The practice of drinking coffee for a caffeine boost dates back to the 15th Century, but human coffee consumption has certainly evolved since that time. See: The pumpkin spice latte or a celebrity ...
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Servitje has been CEO of Grupo Bimbo since May 2007, and president and CEO since July 2013. [4] Servitje is a board member of ITAM Business School, Grocery Manufacturers of America, and the Instituto Mexicano para la Competitividad. [4]