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Amy Joy Casselberry Cuddy (born July 23, 1972) [1] [2] is an American social psychologist, author and speaker. She is a proponent of " power posing ", [ 3 ] [ 4 ] a self-improvement technique whose scientific validity has been questioned.
This strategy has two results: one, you'll seem more powerful, and two, you'll show that you're giving the interaction the attention it requires.
Amy Cuddy demonstrating her theory of "power posing" with a photo of the comic-book superhero Wonder Woman. Power posing is a controversial self-improvement technique or "life hack" in which people stand in a posture that they mentally associate with being powerful, in the hope of feeling more confident and behaving more assertively.
Harvard professor Amy Cuddy suggested in 2010 that two minutes of power posing – "standing tall, holding your arms out or toward the sky, or standing like Superman, with your hands on hips" – could increase confidence, [59] but retracted the advice and stopped teaching it after a 2015 study was unable to replicate the effect. [60]
Interestingly, Cuddy says that most people, especially in a professional context, believe that competence is the more important factor. After all, they want to prove that they are smart and ...
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[1] [2] The model was first proposed by social psychologist Susan Fiske and her colleagues Amy Cuddy, Peter Glick and Jun Xu. [3] Subsequent experimental tests on a variety of national and international samples found the SCM to reliably predict stereotype content in different cultural contexts [ 2 ] [ 4 ] and affective reactions toward a ...
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