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An example for such a mass customer foresight study is the research project which was carried out in the course of the collaboration between Goethe University and the Foresight Academy. Here, such a quantitative study was designed and carried out within Germany, China and the United States.
This included embedding sales force automation or extended customer service (e.g. inquiry, activity management) as CRM features in their ERP. Customer relationship management was popularized in 1997 due to the work of Siebel, Gartner, and IBM. Between 1997 and 2000, leading CRM products were enriched with shipping and marketing capabilities. [13]
Zendesk eventually expanded from just customer service to also managing other customer interactions, such as sales. [34] The company first moved into sales software with its September 2018 acquisition of competitor Base. [35] [34] Base was later renamed Sell and a Sell Marketplace was created for corresponding third-party apps. [35]
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Through an empirical investigation Rohrbeck identified three roles that corporate foresight can play to enhance the innovation management of a firm: [17] In the Initiator role Corporate Foresight supports the identification of new customer needs and emerging technologies. In addition it might also support the monitoring of competitors.
Base CRM (originally Future Simple or PipeJump, now Zendesk) is an enterprise software company based in Mountain View, California with R&D offices located in Kraków, Poland. It provides a web-based all-in-one sales platform that features tools for email, phone dialing, pipeline management, forecasting, reporting and more.
Capsule is a customer relationship management (CRM) software-as-a-service web application and mobile app developed by Zestia, a privately-held software company that operates globally and was founded in 2009. [1] [2]