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Google Analytics is implemented with "page tags", in this case, called the Google Analytics Tracking Code, [44] which is a snippet of JavaScript code that the website owner adds to every page of the website.
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.