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To do online profiling of users and cluster users, marketers and companies can and will access the following kinds of data: gender, the IP address and city of each user through the Facebook Insight page, who "LIKED" a certain user, a page list of all the pages that a person "LIKED" (transaction data), other people that a user follow (even if it ...
The user's name and profile picture (if applicable) are public. Facebook's revenue depends on targeted advertising, which involves analyzing user data to decide which ads to show each user. Facebook buys data from third parties, gathered from both online and offline sources, to supplement its own data on users.
A social networking service is an online platform that people use to build social networks or social relationships with other people who share similar personal or career interests, activities, backgrounds or real-life connections.
The addition of people to a friend list without regard to whether one actually is their friend is sometimes known as friend whoring. [9] Matt Jones of Dopplr went so far as to coin the expression "friending considered harmful" to describe the problem of focusing upon the friending of more and more people at the expense of actually making any use of a social network.
[185] In 2009, Facebook added the feature to tag certain friends (or groups, etc.) within one's status update by adding an @ character before their name, turning the friend's name into a link to their profile and including the message on the friend's wall. Tagging has since been updated to recognize friends' names by typing them into a status ...
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