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  2. Mission Statement: Window to a Company's Soul - AOL

    www.aol.com/news/2012-06-19-mission-statement...

    Often overlooked as meaningless, a solid mission statement can be the difference between a mediocre and a truly great business. To be effective, a mission statement needs two key traits ...

  3. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  4. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  5. Friedman doctrine - Wikipedia

    en.wikipedia.org/wiki/Friedman_doctrine

    In 2019, influential business groups such as the World Economic Forum and the Business Roundtable updated their mission statement, leaving behind the Friedman doctrine in favor of "stakeholder capitalism", [20] at least on paper if not in widespread practice. [21] Friedman's characterization of moral responsibility has been questioned.

  6. Built to Last: Successful Habits of Visionary Companies

    en.wikipedia.org/wiki/Built_to_Last:_Successful...

    The book is said to be "one of the most influential business books of our era". [2] The authors identified two primary objectives for the research published in the book: “to identify underlying characteristics are common to highly visionary companies” and “to effectively communicate findings so that they can influence management”.

  7. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    A mission-driven, or mission-based organization can be non-profit or for-profit, public or private, governmental or non-governmental, philanthropic or religious.Typically, mission-driven organizations, are formed and/or managed to accomplish goals that extend beyond profits for stakeholders, shareholders, and owners to include a societal benefit.

  8. Strategic management - Wikipedia

    en.wikipedia.org/wiki/Strategic_management

    3. Guidelines essential to achieving the mission. This business theory has four differentiations: 1. Hypotheses maintain that mission and guidelines must be reality focused. 2. Thoughts must have agreement. 3. The business theory must be notable and interpreted by the members of the organization. 4. Business theory must be continuously analyzed.

  9. Management by objectives - Wikipedia

    en.wikipedia.org/wiki/Management_by_objectives

    Management by objectives (MBO), also known as management by planning (MBP), was first popularized by Peter Drucker in his 1954 book The Practice of Management. [1] Management by objectives is the process of defining specific objectives within an organization that management can convey to organization members, then deciding how to achieve each objective in sequence.