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Email marketing is significantly cheaper and faster than traditional mail, mainly because with email, most of the cost falls on the recipient. [5] Email marketing platforms provide detailed analytics, allowing businesses to track open rates, click-through rates, and other important metrics to evaluate campaign performance. [citation needed]
Mailchimp is a marketing automation and email marketing platform. [5][6][7] "Mailchimp" is the trade name of its operator, Rocket Science Group, [8] an American company founded in 2001 by Ben Chestnut and Mark Armstrong, [9] with Dan Kurzius joining at a later date. [10]
History of email. The history of email entails an evolving set of technologies and standards that culminated in the email systems in use today. [1] Computer-based messaging between users of the same system became possible following the advent of time-sharing in the early 1960s, with a notable implementation by MIT 's CTSS project in 1965.
HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006. Its products and services aim to provide tools for customer relationship management, social media marketing, content management, lead generation, web ...
Klaviyo, Inc. Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. [6] A majority of the approximately 143,000 [7] merchants who use Klaviyo's software are e-commerce sellers who host ...
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