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Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. [1] Qualitative research methods have been used in sociology, anthropology, political science, psychology, communication studies, social work, folklore, educational research, information science and software engineering ...
Psychology. Qualitative psychological research is psychological research that employs qualitative methods. [1] Qualitative research methodologies are oriented towards developing an understanding of the meaning and experience dimensions of human lives and their social worlds. Good qualitative research is characterized by congruence between the ...
Interpretative phenomenological analysis. Interpretative phenomenological analysis (IPA) is a qualitative form of psychology research. IPA has an idiographic focus, which means that instead of producing generalization findings, it aims to offer insights into how a given person, in a given context, makes sense of a given situation.
For example, qualitative data analysis often involves a fairly structured approach to coding raw data into systematic information and quantifying intercoder reliability. [2] There is often a more complex relationship between "qualitative" and "quantitative" approaches than would be suggested by drawing a simple distinction between them.
Biographical research is a qualitative research approach aligned to the social interpretive paradigm of research. The biographical research is concerned with the reconstruction of life histories and the constitution of meaning based on biographical narratives and documents. The material for analysis consists of interview protocols (memorandums ...
Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior. The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner. The quality of the research produced is ...
Qualitative geography is a subfield and methodological approach to geography focusing on nominal data, descriptive information, and the subjective and interpretive aspects of how humans experience and perceive the world. [2][1] Often, it is concerned with understanding the lived experiences of individuals and groups and the social, cultural ...
Autoethnography is a form of ethnographic research in which a researcher connects personal experiences to wider cultural, political, and social meanings and understandings. [1][2][3][4] It is considered a form of qualitative and/or arts-based research. [3]