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Emphasis (typography) Example of black letter emphasis using the technique of changing fonts. In typography, emphasis is the strengthening of words in a text with a font in a different style from the rest of the text, to highlight them. [1] It is the equivalent of prosody stress in speech.
Typography. Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. [1]
As an example, the first sans serif typefaces used strokes of constant thickness, but subsequent technological advances permit drawing thinner strokes. Condensed type occupies less space than expanded type, so that a whole page of text can be reduced to half a page. The capline and x-height ratio improve or decrease word legibility.
Small caps, petite caps and italic used for emphasis True small caps (top), compared with scaled small caps (bottom), generated by OpenOffice.org Writer. In typography, small caps (short for small capitals) are characters typeset with glyphs that resemble uppercase letters but reduced in height and weight close to the surrounding lowercase letters or text figures. [1]
Before the term "sans-serif" became standard in English typography, a number of other terms had been used. One of these terms for sans-serif was "grotesque", often used in Europe, and "gothic", which is still used in East Asian typography and sometimes seen in typeface names like News Gothic, Highway Gothic, Franklin Gothic or Trade Gothic.
Typographic alignment. In typesetting and page layout, alignment or range is the setting of text flow or image placement relative to a page, column (measure), table cell, or tab (and often to an image above it or under it). The type alignment setting is sometimes referred to as text alignment, text justification, or type justification.
Font. In metal typesetting, a font (American English) or fount (Commonwealth English) is a particular size, weight and style of a typeface. Each font is a matched set of type, with a piece (a "sort") for each glyph. A typeface consists of various fonts that share an overall design. In the 21st century, with the advent of computer fonts, the ...
Italic is only used for the lower case and not for capitals. [1] In typography, italic type is a cursive font based on a stylised form of calligraphic handwriting. [2][3][4] Along with blackletter and roman type, it served as one of the major typefaces in the history of Western typography. Owing to the influence from calligraphy, italics ...