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It's an age-old question of whether or not consumers prefer Coca-Cola or Pepsi. Here is the carbonated history of the rivalry between these two soda brands.
The great Cola Wars of the 1980s were a battle between Coca-Cola and PepsiCo for dominance. The disastrous introduction of “New Coke” in 1985 appeared to set Coca-Cola back. Yet by the...
The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
The “Pepsi Challenge” was the unofficial start of the soda rivalry. In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over Coke.
The 1980s and 1990s saw the Cola Wars reach new heights of intensity, as both Coca-Cola and Pepsi-Cola engaged in a series of high-profile marketing stunts and promotional efforts designed to capture the attention of the public and reinforce their respective brand identities.
In 1975 Coca-Cola spent around $25m on advertising and PepsiCo some $18m. By 1985 those figures had shot up to $72m and $57m, respectively. In 1995 Pepsi outspent Coke by $112m to $82m. This was...
Both Coca-Cola and Pepsi can trace their origins back to the 1890s, and the two sodas seemed to be able to peacefully co-exist until nearly a century later. But in the 1980s, the companies...
Although the feud really heated up with the Pepsi Challenge in 1975 —which prompted Coca-Cola's horrific New Coke debacle — the brands have been fighting each other for more than a century.
For almost a hundred years, Coke had been the undisputed leader in the multibillion dollar global soda industry–stodgy, predictable, but indisputably top dog–while Pepsi had been the upstart No....
The disparities have stretched far back: Coke’s estimated marketing budget in 1939 soared into the millions, according to “The Cola Wars,” while Pepsi’s sat around $600,000. A follower status can have certain benefits, however, and Pepsi occasionally bills itself as a “disruptor” brand to this day.