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  2. Substitute good - Wikipedia

    en.wikipedia.org/wiki/Substitute_good

    Substitute good. In microeconomics, substitute goods are two goods that can be used for the same purpose by consumers. [1] That is, a consumer perceives both goods as similar or comparable, so that having more of one good causes the consumer to desire less of the other good. Contrary to complementary goods and independent goods, substitute ...

  3. Substitution effect - Wikipedia

    en.wikipedia.org/wiki/Substitution_effect

    In economics and particularly in consumer choice theory, the substitution effect is one component of the effect of a change in the price of a good upon the amount of that good demanded by a consumer, the other being the income effect. When a good's price increases, if hypothetically the same consumption bundle were to be retained, income would ...

  4. Law of demand - Wikipedia

    en.wikipedia.org/wiki/Law_of_demand

    In microeconomics, the law of demand is a fundamental principle which states that there is an inverse relationship between price and quantity demanded. In other words, "conditional on all else being equal, as the price of a good increases (↑), quantity demanded will decrease (↓); conversely, as the price of a good decreases (↓), quantity ...

  5. Complementary good - Wikipedia

    en.wikipedia.org/wiki/Complementary_good

    In economics, a complementary good is a good whose appeal increases with the popularity of its complement. [further explanation needed] Technically, it displays a negative cross elasticity of demand and that demand for it increases when the price of another good decreases. [1] If is a complement to , an increase in the price of will result in a ...

  6. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.

  7. Demand curve - Wikipedia

    en.wikipedia.org/wiki/Demand_curve

    A demand curve is a graph depicting the inverse demand function, [1] a relationship between the price of a certain commodity (the y -axis) and the quantity of that commodity that is demanded at that price (the x -axis). Demand curves can be used either for the price-quantity relationship for an individual consumer (an individual demand curve ...

  8. Strategic complements - Wikipedia

    en.wikipedia.org/wiki/Strategic_complements

    Strategic complements. In economics and game theory, the decisions of two or more players are called strategic complements if they mutually reinforce one another, and they are called strategic substitutes if they mutually offset one another. These terms were originally coined by Bulow, Geanakoplos, and Klemperer (1985).

  9. Elasticity of substitution - Wikipedia

    en.wikipedia.org/wiki/Elasticity_of_substitution

    Elasticity of substitution is the ratio of percentage change in capital-labour ratio with the percentage change in Marginal Rate of Technical Substitution. [1] In a competitive market, it measures the percentage change in the two inputs used in response to a percentage change in their prices. [2] It gives a measure of the curvature of an ...