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In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. [1] It is often available for lease to a manufacturer in a retail environment. Products placed on an endcap for sale will ...
Shelf-ready packaging (SRP) and retail-ready packaging (RRP) (also prêt-à-vendre (PAV)) refers to the packaging of a product so that it is delivered to a retailer in packaging which is optimized for efficient stocking and sale. Cleaning product placed on shelf in SRP trays; upper parts of boxes removed. Cans of cookies in corrugated display ...
An electronic shelf label (ESL) system is used by retailers for displaying, typically on the front edge of retail shelving, product pricing on shelves that can automatically be updated or changed under the control of a central computer server. [1] A shelf label with electronic paper display. ESL tag modules use electronic paper (e-paper) or ...
A display case (also called a showcase, display cabinet, shadow box, or vitrine) is a cabinet with one or often more transparent tempered glass (or plastic, normally acrylic for strength) surfaces, used to display objects for viewing. A display case may appear in an exhibition, museum, retail store, restaurant, or house. Often, labels are ...
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is the sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the ...
Point of sale display. A point-of-sale display (POS display) is a specialised form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g ...
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