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On March 10, 1975, when Wally Amos opened Famous Amos, a shop dedicated solely to selling cookies at the corner of Hollywood's Sunset Boulevard and Formosa Avenue, it was an improbable idea in an ...
Package from a Singapore outlet, c. 2007. The Famous Amos cookie brand has gone through four package designs. The original package consisted of a round, tin metal box, similar to the blue packages of a European brand of cookies, except that Famous Amos's package was white, and with a photo of what seemed to be a large chocolate chip cookie spinning on Wally Amos's finger.
Amos created the Famous Amos cookie empire and eventually lost ownership of the company — as well as the rights to use the catchy Amos name. In his later years, he became a proprietor of a ...
Amos attending Mark Victor Hansen's MEGA Marketing Seminar in 2006. In 1975, a friend suggested to Amos that he set up a store to sell his cookies. In March of that year, the first Famous Amos cookie store opened in Los Angeles, California. [7] He started the business with the help of a $25,000 loan from Marvin Gaye and Helen Reddy. [4]
The Florida capital city native who became known to the world as Famous Amos died peacefully at his home with his wife Carol by his side. Wally Amos news obituary: From Tallahassee to a cookie kingdom
Kellogg agreed to sell its Keebler and Famous Amos brands, as well as its fruit snacks business, to Ferrero for $1.3 billion.
Included in the deal were Kelloggs' cookie, fruit and fruit-flavoured snack, ice cream cone and pie crust businesses including famous brands such as Famous Amos, Murray's, Keebler, Mother's and Little Brownie Bakers (one of the producers of the cookies for the Girl Scouts of the USA), as well as a leased manufacturing facility in Baltimore, six ...
Famous Amos sold $300,000 worth of cookies its first year and reached $12 million in revenue by 1982. Due to mismanagement and financial struggles, Amos gradually sold off equity stakes in Famous ...
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