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A U.S. bankruptcy judge approved a sale of Tupperware Brands on Tuesday, paving the way for the iconic food storage company to soon exit Chapter 11 protection and continue offering its products ...
Get sweaters on sale for the whole family during Nordstrom's Half-Yearly Sale: Up to 60% off must-have brands
Wonderlier Bowl Set. Earl Tupper introduced the Wonderlier Bowls as part of the first wave of Tupperware containers in 1946. These bowls feature airtight seals, making them ideal for food storage ...
The product became notable with a sale-through-presentation idea, held in a party setting. [10] Tupperware developed a direct marketing strategy known as the party plan to sell products. The party plan called Tupperware party enabled women of the 1950s to earn an income while keeping their focus in the domestic domain. [11]
Tupperware Brands Corporation was founded as The Tupperware Company in 1938 in South Grafton, Massachusetts by Earl Tupper. [4] In 1951, Tupper and his wife moved the company's headquarters to Kissimmee, Florida, where they had purchased 1,000 acres of land. [5] In 1958, Tupper sold The Tupperware Company for $16 million to Rexall. [5]
Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bears his name, Tupperware Plastics Company.
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