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2. Harry L. Hollingworth - Wikipedia

   en.wikipedia.org/wiki/Harry_L._Hollingworth

   Short on funds, Hollingworth took extra jobs wherever he could, including proctoring exams and delivering a series of lectures to the New York Men’s Advertising League on the psychology of advertising. In 1911 Hollingworth received a job offer that alleviated his financial concerns, and allowed his wife to enroll in graduate school. [3] [4]

3. Walter Dill Scott - Wikipedia

   en.wikipedia.org/wiki/Walter_Dill_Scott

   While teaching at Northwestern University, he was approached by an advertising executive looking for ideas to make advertising more effective. He turned his attention to this area and composed the book The Psychology of Advertising in Theory and Practice in 1903. In 1908, he published another book about that topic titled The Psychology of ...

4. Daniel Starch - Wikipedia

   en.wikipedia.org/wiki/Daniel_Starch

   Starch authored several books in the fields of psychology, advertising and marketing research. Best known are Experiments in Educational Psychology (1911) and his pioneering work about advertising Advertising: Its Principles, Practice, and Technique and its follow-up Principles of Advertising (1923). He researched and devised methods to assess ...

5. Ernest Dichter - Wikipedia

   en.wikipedia.org/wiki/Ernest_Dichter

   Ernest Dichter (14 August 1907 in Vienna – 21 November 1991 in Peekskill, New York) was an American psychologist and marketing expert known as the "father of motivational research."

6. Industrial and organizational psychology - Wikipedia

   en.wikipedia.org/wiki/Industrial_and...

   U.S. News & World Report lists I-O Psychology as the third best science job, with a strong job market in the U.S. [186] In the 2020 SIOP salary survey, [187] the median annual salary for a PhD in IO psychology was $125,000; for a master's level IO psychologist was $88,900. The highest paid PhD IO psychologists were self-employed consultants who ...

7. E. St. Elmo Lewis - Wikipedia

   en.wikipedia.org/wiki/E._St._Elmo_Lewis

   Since 1925 when The Psychology of Selling and Advertising by Edward K. Strong, Jr. was published, it became commonplace to attribute the authorship of the AIDA model to Lewis. According to Strong, Lewis formulated the slogan attract attention, maintain interest, create desire in 1898, adding later the fourth term get action .

8. Boomers are sad they may never be grandparents as fewer ... - AOL

   www.aol.com/finance/boomers-sad-may-never...

   The birth rate in America has long been on a decline, with the fertility rate reaching historic lows in 2023. More women between ages 25 to 44 aren’t having children, for a number of reasons.

9. Robert Cialdini - Wikipedia

   en.wikipedia.org/wiki/Robert_Cialdini

   Cialdini wrote the 1984 book on persuasion and marketing, Influence: The Psychology of Persuasion.It was based on three "undercover" years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.