Search results
Results from the WOW.Com Content Network
The concept of personal branding is often credited to Tom Peters and his 'Brand You' philosophy, introduced in his 2001 book 'The Brand You 50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' into a Brand That Shouts Distinction, Commitment, and Passion', which expanded on his original 1997 article, 'The Brand Called You'.
When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
YouTube has faced criticism over aspects of its operations, including its handling of copyrighted content contained within uploaded videos, [3] its recommendation algorithms perpetuating videos that promote conspiracy theories and falsehoods, [4] hosting videos ostensibly targeting children but containing violent or sexually suggestive content ...
Branding was more widely used in the 19th century, following the industrial revolution, and the development of new professions like marketing, manufacturing and business management formalized the study of brands and branding as a key business activity. [2] Branding is a way of differentiating product from mere commodities, and therefore the use ...
BrandYourself was founded by three students from Syracuse University – Pete Kistler, Patrick Ambron, and Evan McGowan-Watson – in 2010. [2] The business was inspired by Kistler's supposed difficulty finding a job as a computer programmer in 2008, due to a drug dealer with the same name.
A real estate license is an authorization issued by a government body to give agents and brokers the legal authority to represent a home seller or buyer in a real estate transaction. Real estate agents and real estate brokers are required to be licensed when conducting real estate transactions in the United States and in a small number of other ...
Unlike brand recognition, brand recall (also known as unaided brand recall or spontaneous brand recall) is the ability of the customer retrieving the brand correctly from memory. [11] Rather than being given a choice of multiple brands to satisfy a need, consumers are faced with a need first, and then must recall a brand from their memory to ...
Real estate can be valued or devalued based on the amount of environmental degradation that has occurred. Environmental degradation can cause extreme health and safety risks. There is a growing demand for the use of site assessments (ESAs) when valuing a property for both private and commercial real estate. [17]