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Google Digital Garage is a nonprofit program designed to help people improve their digital skills. [1] It offers free training, courses and certifications [ 2 ] [ 3 ] via an online learning platform .
Such courses include courses on Generative AI, Data analytics, IT Support, Digital Marketing & E-commerce, Cybersecurity, and more. Google has a total of 1,172 courses on Coursera. They also offered 100,000 scholarships. [53] Google and its 20+ partners will accept those certificates as 4-year degree equivalent. [54] [55]
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Digital Unlocked is an initiative by Google in collaboration with the Indian School of Business and Ministry of Electronics and Information Technology to promote digital awareness and to help small scale businesses and startups to go digital in India.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. [1]
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Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
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