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The company initially started as a 10-person operation, designing and manufacturing 15 styles of dresses for specialty boutiques. In 1996, Jovani brought on American designer Sherri Hill to assist in the expansion of their prom and pageant market. The designer remained with the fashion house for the next twelve years.
An evening gown, evening dress or gown is a long dress usually worn at formal occasions. [1] The drop ranges from ballerina (mid-calf to just above the ankles), tea (above the ankles), to full-length. Such gowns are typically worn with evening gloves. Evening gowns are usually made of luxurious fabrics such as chiffon, velvet, satin, or organza.
The little black dress (LBD) is a black evening or cocktail dress, cut simply and often quite short. Fashion historians ascribe the origins of the little black dress to the 1920s designs of Coco Chanel . [ 1 ]
In western countries, a "formal" or white tie dress code typically means tailcoats for men and evening dresses for women. The most formal dress for women is a full-length ball or evening gown with evening gloves. Some white tie functions also request that the women wear long gloves past the elbow.
While living in San Francisco, in 1969 McClintock met Eleanor Bailey, who was the head of design and production and looking for investors for Gunne Sax Company, a local dress store. [5] In 1970, McClintock invested $5,000 from her savings and became partners with Bailey, directly in charge of the designing and marketing of the new dress line.
White tie, also called full evening dress or a dress suit, is the most formal evening Western dress code. [1] For men, it consists of a black tail coat (alternatively referred to as a dress coat, usually by tailors) worn over a white dress shirt with a starched or piqué bib, white piqué waistcoat and the white bow tie worn around a standing wing collar.
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