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Armin Hofmann, Poster for Kunsthalle Basel, 1959. Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
A 1969 Swiss poster in International Typographic Style A 1959 Swiss poster. The style emerged from a desire to represent information objectively, free from the influence of associated meaning. The International Typographic Style evolved as a modernist graphic movement that sought to convey messages clearly and in a universally straightforward ...
Swiss style may refer to: International Typographic Style, also known as the Swiss Style; Swiss chalet style, an architectural style; Swiss-style lathe, a type of ...
Swiss chalet style (German: Schweizerstil, Norwegian: sveitserstil) is an architectural style of Late Historicism, originally inspired by rural chalets in Switzerland and the Alpine (mountainous) regions of Central Europe. The style refers to traditional building designs characterised by widely projecting roofs and facades richly decorated with ...
This style was defined by the use of sans-serif typefaces, and employed a page grid for structure, producing asymmetrical layouts. By the 1960s, the grid had become a routine procedure. The grid came to imply the style and methods of Swiss Graphic Design. Ruder demonstrated a grid of nine squares as the basis for different sizes of image.
Helvetica, also known by its original name Neue Haas Grotesk, is a widely-used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th-century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. [ 2 ]
The Swiss chalet style became a symbol of a simple, pastoral life built on democracy, freedom and a connection with nature. The wide variety of local styles and building materials was reduced to a wooden cottage with a gently sloping roof and wide, well-supported eaves set at right angles to the front of the house.
Swiss made, label for Swiss products; Swiss cheese (disambiguation) Switzerland (disambiguation) Languages of Switzerland, none of which are called "Swiss" International Typographic Style, also known as Swiss Style, in graphic design; Schweizer (disambiguation), meaning Swiss in German; Schweitzer, a family name meaning Swiss in German