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In the area of food and beverage marketing, an Optimized Consumer Intensity Analysis uses data from a sensory perception experiment, often in the form of a blind taste test, to compare brands or products. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola.
The dividend hike train continues to march forward and onward. Now we have an investor taste test happening between Coca-Cola Co. (NYSE: KO) and PepsiCo Inc. (NYSE: PEP), as the former just raised ...
The challenge originally took the form of a single blind taste test. At malls, shopping centers, and other public locations, a Pepsi representative sets up a table with two white cups: one containing Pepsi and one with Coca-Cola. [2] Shoppers are encouraged to taste both colas and then select which drink they prefer.
The "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi, was a study conducted in 2004 that brought attention to neuromarketing. [6] In 2006, Dr. Carl Marci (US) founded Innerscope Research that focused on Neuromarketing research.
Here are all the factors that go into making Coca-Cola at McDonald's and how they elevate the soda into something truly special. The Syrup Ratio If you’re drinking a fountain soda, you’re most ...
According to Business Insider, data released by Beverage Digest reveals that Pepsi has beaten out Diet Coke as the second-biggest soda brand in the U.S. for the year 2014. Not by a whole lot, though.
On August 16, 2002, the Coca-Cola Company announced a change of the label of Coke Classic in which the word "Classic" was no longer so prominent, leading to speculation that it would eventually be removed and the last traces of New Coke eliminated. [30] In 2009, Coca-Cola permanently removed "Classic" from its North American packaging. [31]
We'd all like to invest like the legendary Warren Buffett, turning thousands into millions or more. Buffett analyzes companies by calculating return on invested capital, or ROIC, to help determine ...