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From inception, Virginia Slims have been designed and marketed as a female-oriented fashion brand, generally targeted to a younger demographic (18- to 35-year-olds).While various themes emerged in the marketing campaigns over the years, the basic threads have been independence, liberation, slimness, attractiveness, glamour, style, taste and a contrast to men's cigarettes.
Some women had been smoking decades earlier, but usually in private; this 1890s satirical cartoon from Germany illustrates the notion that smoking was considered unfeminine by some in that period. " Torches of Freedom " was a phrase used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth ...
The brand was relaunched in 1987 as the world's first superslim cigarette, and to compete with other slim cigarettes which were marketed towards women at the time, such as Virginia Slims. [2] [3] Susan Cameron was one of the people who oversaw the re-launch of the brand at the time. [4]
Drawing inspiration from Virginia Slims, Eve sought to attract female consumers by positioning cigarettes as fashionable accessories. [6] Numerous print advertisements depicted women in elegant attire, a notably more conservative image compared to their Virginia Slims counterparts, which was associated with the women's movement . [ 7 ]
With this prominent sponsorship came a whole slew of advertisements that featured tennis greats like Billie Jean King and Rosemary Casals alongside the Virginia Slims logo. Other Virginia Slims advertisements feature slender women in varying states of activity (dancing, running, ice skating, etc.) thus promoting a general attitude of health and ...
For those looking for a milder taste and lighter effect of a cigarette, we prepared a list of lowest tar and nicotine cigarette brands in 2019. Let’s start off with some crude facts. A cigarette ...
J. Robert Oppenheimer was a chain smoker of Chesterfields [31] Princess Margaret was known to smoke Chesterfield throughout her life. Rod Serling, creator and host of the series The Twilight Zone (1959–1964), smoked and sometimes promoted Chesterfield during his brief appearances at the end of each episode.
A number of prominent figures throughout sports throughout history have been caught smoking cigarettes -- including admitted smokers and some athletes who've tried to keep the habit under wraps.