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Short Message Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile phones exchange short text messages, typically transmitted over cellular networks .
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. [1]
As of 2007, text messaging was the most widely used mobile data service, with 74% of all mobile phone users worldwide, or 2.4 billion out of 3.3 billion phone subscribers, being active users of the Short Message Service at the end of 2007. In countries such as Finland, Sweden, and Norway, over 85% of the population used SMS.
A Short Message Service Center (SMSC) is a network element in the mobile telephone network. Its purpose is to store, forward, convert and deliver Short Message Service (SMS) messages. The full designation of an SMSC according to 3GPP is Short Message Service - Service Center (SMS-SC). 8522076203
The messages are usually sent from mobile devices via the Short Message Service Centre using the MAP protocol. The SMSC is a central routing hubs for Short Messages. Many mobile service operators use their SMSCs as gateways to external systems, including the Internet , incoming SMS news feeds, and other mobile operators (often using the de ...
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content to and from a mobile phone over a cellular network. Users and providers may refer to such a message as a PXT , a picture message , or a multimedia message . [ 1 ]
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