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We're the Superhumans is a television advert which was produced by Channel 4 to promote its broadcast of the 2016 Summer Paralympics in Rio de Janeiro.. Serving as a follow-up to Meet the Superhumans (which was used to promote the 2012 Summer Paralympics in London), the advert featured people of various backgrounds and disabilities (including several British Paralympic athletes) performing ...
The games have primarily been hosted on the continent of Europe (15 games). Eight games have been hosted in Asia and five in North America, and one games has been hosted in the region of Oceania. In 2016, the Paralympics were held in South America for the first time. No Paralympic Games have been hosted in the continents of Africa and Antarctica.
On 28 August 2020, Channel 4 renewed its rights to the Paralympics in the United Kingdom through 2024; [53] coverage was broadcast on Channel 4 television, streaming, and Channel 4 Sport channels on YouTube. Channel 4 notably hired actress Rose Ayling-Ellis as a presenter, with the broadcaster stating that she would be the first deaf person to ...
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In the United Kingdom, Channel 4 broadcast the Games as its second Summer Paralympics, promising 500 hours of coverage. [76] [77] As a follow-up to its "Meet the Superhumans" trailer for the 2012 Paralympics, Channel 4 produced a trailer entitled "We're the Superhumans", [78] which would win a Cannes Lions Grand Prix for film. [79]
The 2024 Paris Paralympics are set to begin Wednesday and will mark the first time that a Summer Paralympic Games is being held in France.
The opening ceremony for the 2024 Paralympics took place on Aug. 28 at 8 p.m., local time. Viewers in the EDT and PDT areas tuned in at 2 p.m., and 11 a.m., respectively.
Channel 4, which has the UK broadcast rights for the Paralympics, [10] attracted criticism for several elements of its opening ceremony coverage. [11] This criticism mainly focused on the use of adverts within the broadcast, [ 12 ] but also on what some viewers saw as the overly political nature of the commentary.