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Yahoo! Site Explorer ( YSE ) was a Yahoo! service which allowed users to view information on websites in Yahoo!'s search index. The service was closed on November 21, 2011, and merged with Bing Webmaster Tools , a tool similar to Google Search Console (previously Google Webmaster Tools). [ 1 ]
Competitor backlinking is a search engine optimization strategy that involves analyzing the backlinks of competing websites within a vertical search. The outcome of this activity is designed to increase organic search engine rankings and to gain an understanding of the link building strategies used by business competitors. [1]
Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites and pages have content geared toward the topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the web page granted the backlink. [15]
SEM includes both paid search results (using tools like Google AdWords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads , pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click ...
Schema.org is an initiative launched on June 2, 2011, by Bing, Google and Yahoo! [3] [4] [5] (operators of the world's largest search engines at that time) [6] to create and support a common set of schemas for structured data markup on web pages. In November 2011, Yandex (whose search engine is the largest in Russia) joined the initiative.
Black hat SEO could also be referred to as Spamdexing, which utilizes other black SEO strategies and link building tactics. [15] Some black hat link building strategies include getting unqualified links from and participating in Link farm , link schemes and Doorway page . [ 6 ]