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Edmund Jerome McCarthy (February 20, 1928 – December 3, 2015) was an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960 book Basic Marketing: A Managerial Approach, which has been one of the top textbooks in university marketing courses since its publication.
The 4Ps have been the cornerstone of the managerial approach to marketing since the 1960s. Product refers to what the business offers for sale and may include products or services. Product decisions include the "quality, features, benefits, style, design, branding, packaging, services, warranties, guarantees, life cycles, investments and ...
It is also commonly called the promotional mix. Crosier (1990) states that all terms have the same meaning in the context of the 4ps: product, price, place and promotion. [1] Price can send a message to the target audience. For example, comparing a $50 bag to a $10 bag, the former may be viewed as a luxury or more durable item.
The 4Ps program now operates in 17 regions, 79 provinces and 1,484 municipalities and 143 key cities covering 4,090,667 household beneficiaries as of June 25, 2014. The measure, which institutionalizes the 4Ps cash transfer program, was principally authored by Senator Leila de Lima, [4] and co-authored by Senator Risa Hontiveros. [5]
Escuela Nueva was founded in the mid-1970s by Vicky Colbert, [2] along with Beryl Levinger and Oscar Mogollón as co-founders. Colbert's family had a strong involvement in education. Her mother had set up teacher training colleges in Colombia and her grandfather had been Colombia's minister of education. [1]
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. [1] It is a type of publicity. [2]
James Mercer Langston Hughes (February 1, 1901 [1] – May 22, 1967) was an American poet, social activist, novelist, playwright, and columnist from Joplin, Missouri.One of the earliest innovators of the literary form called jazz poetry, Hughes is best known as a leader of the Harlem Renaissance.
An influencer [15] [16] [17] (also known as a social media influencer [18] [19] [20] or online influencer [21] [22] [23]) is an individual who builds a grassroots online presence through engaging content like photos, videos, and updates, using direct audience interaction to establish authenticity, expertise, and appeal, and standing apart from traditional celebrities by growing their platform ...