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In 2000, they offered Bryant a consulting agreement and he again resigned from Mattel. In 2001, Bryant's Bratz doll line was released by MGA Entertainment. [2] Bryant was also credited as a character writer on various Bratz projects including Bratz 4 Real, Bratz: Passion 4 Fashion - Diamondz, and Bratz the Video: Starrin' & Stylin'.
Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Mulatta/Latina), Cloe (Caucasian), Jade (East Asian), and Sasha (African American).
On July 17, 2008, the U.S. District Court in Riverside considered to rule a lawsuit between MGA and Mattel to fight over the creation rights of the Bratz doll line. The jury in the case determined that Carter Bryant, creator of the Bratz doll line, had violated his exclusivity contract and had designed the dolls while he was still working at ...
In the wake of the record-breaking Barbie movie, Bratz are mounting a comeback, and they’re recruiting Kylie Jenner to do it.
Here come the Bratz! It might have been the summer of Barbie, but the Mattel brand won’t stand alone in its resurgence in pop culture during “the year of the doll,” according to Jasmin ...
When MGA temporarily lost the rights to the Bratz dolls to Mattel, the company scrambled to come up with an emergency release line to replace Bratz in the meantime. [19] The America's Next Top Model Dolls were the result, as a form of competition with Mattel's Top Model Barbie line that was released a year prior, but had no affiliation with ...
MGA Entertainment, maker of the popular line of Bratz dolls, threw another punch at Mattel (MAT) this week in their long-running fight, alleging the owner of Barbie has engaged in a long-standing ...
In 2006, Mattel countersued MGA Entertainment, alleging that Bratz creator Carter Bryant had been working for Mattel when he developed the idea for Bratz in 1999 [9] and had taken the idea to MGA secretly, with MGA in turn developing the first-generation Bratz dolls while obscuring Bryant's involvement.