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The two starlets rock the new loungewear collection in their first campaign as faces of Rihanna’s brand, Savage X Fenty.
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
Savage X Fenty Show was released on Amazon Prime Video on September 20, 2019. [6] A teaser for Savage X Fenty Show Vol. 2 was released on September 25, 2020, and it premiered on Prime Video on October 2, 2020. [8] [21] A teaser for Savage X Fenty Show Vol. 3 was released on August 26, 2021, and it premiered on Prime Video on September 24, 2021 ...
Savage X Fenty's New Collection Stars RiRi Herself Courtesy of Savage X Fenty - Hearst Owned
The Savage X Fenty store, located at 1442 Woodward Ave., was more than two years in the making, with the brand first announcing it would open a brick-and-mortar store in Detroit in May 2022. This ...
In March 2020, Fast Company named Savage x Fenty one of the 10 most innovative style companies of 2020, alongside brands such as Madewell and Levi Strauss & Co. [38] In October 2020, Savage x Fenty launched the brand’s first menswear collection with Christian Combs, which debuted at the 2020 Fashion Show during New York Fashion Week. [39]