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  2. Social norm - Wikipedia

    en.wikipedia.org/wiki/Social_norm

    Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into rules and laws. [2] Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. [3]

  3. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    The survey entails 57 questions with two lists of value items. The first list consist of 30 nouns, while the second list contains 26 or 27 items in an adjective form. Each item is followed by a brief description for clarification. Out of the 57 questions, 45 are used to compute the 10 different value types – the number of items to measure a ...

  4. Expectancy violations theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy_violations_theory

    Expectancy violations theory (EVT) is a theory of communication that analyzes how individuals respond to unanticipated violations of social norms and expectations. [1] The theory was proposed by Judee K. Burgoon in the late 1970s and continued through the 1980s and 1990s as "nonverbal expectancy violations theory", based on Burgoon's research studying proxemics.

  5. Human behavior - Wikipedia

    en.wikipedia.org/wiki/Human_behavior

    Deviance is behavior that violates social norms. As social norms vary between individuals and cultures, the nature and severity of a deviant act is subjective. What is considered deviant by a society may also change over time as new social norms are developed. Deviance is punished by other individuals through social stigma, censure, or violence ...

  6. Social group - Wikipedia

    en.wikipedia.org/wiki/Social_group

    The two most common causes of a malfunctioning group are the addition of too many individuals, and the failure of the leader to enforce a common purpose, though malfunctions may occur due to a failure of any of the other elements (i.e., confusions status or of norms). In a society, there is a need for more people to participate in cooperative ...

  7. Normative social influence - Wikipedia

    en.wikipedia.org/wiki/Normative_social_influence

    The need for a positive relationship with the people around leads us to conformity. [4] This fact often leads to people exhibiting public compliance—but not necessarily private acceptance—of the group's social norms in order to be accepted by the group. [5] Social norms refers to the unwritten rules that govern social behavior. [6]

  8. Anomie - Wikipedia

    en.wikipedia.org/wiki/Anomie

    In sociology, anomie or anomy (/ ˈ æ n ə m i /) is a social condition defined by an uprooting or breakdown of any moral values, standards or guidance for individuals to follow. [1] [2] Anomie is believed to possibly evolve from conflict of belief systems [3] and causes breakdown of social bonds between an individual and the community (both economic and primary socialization).

  9. Normality (behavior) - Wikipedia

    en.wikipedia.org/wiki/Normality_(behavior)

    The power of these norms can be harnessed by social norms marketing, where the social norm is advertised to people in an attempt to stop extreme behavior, such as binge drinking. However, people at the other extreme (very little alcohol consumption) are equally likely to change their behavior to become closer to the norm, in this case by ...

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