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  2. Glossary of backup terms - Wikipedia

    en.wikipedia.org/wiki/Glossary_of_backup_terms

    Site-to-site backup. backup, over the internet, to an offsite location under the user's control. Similar to remote backup except that the owner of the data maintains control of the storage location. Synthetic backup. a restorable backup image that is synthesized on the backup server from a previous full backup and all the incremental backups ...

  3. EPG model - Wikipedia

    en.wikipedia.org/wiki/EPG_model

    EPG Model is an international business model including three dimensions – ethnocentric, polycentric and geocentric. It has been introduced by Howard V. Perlmutter within the journal article "The Tortuous Evolution of Multinational Enterprises" in 1969. [1] These three dimensions allow executives to more accurately develop their firm's general ...

  4. Responsibility assignment matrix - Wikipedia

    en.wikipedia.org/wiki/Responsibility_assignment...

    In business and project management, a responsibility assignment matrix[1] (RAM), also known as RACI matrix[2] (/ ˈreɪsi /) or linear responsibility chart[3] (LRC), is a model that describes the participation by various roles in completing tasks or deliverables [4] for a project or business process. RACI is an acronym derived from the four key ...

  5. List of marketing terms - Wikipedia

    en.wikipedia.org/wiki/List_of_marketing_terms

    Customer relationship management. Decision making unit. Disintermediation. Double jeopardy (marketing) Double loop marketing. Emotional branding. Engagement (marketing) Facelift (product) Fallacy of quoting out of context.

  6. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    t. e. Marketing management is the strategic organizational discipline that focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][1][2][3] Compare marketology, [4] which Aghazadeh defines in terms of ...

  7. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or manufacturer. Products can be marketed to other businesses (B2B) or directly to consumers (B2C). [5]

  8. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage. [2][3] The goal is to enhance the overall customer experience by not only offering a ...

  9. Business continuity planning - Wikipedia

    en.wikipedia.org/wiki/Business_continuity_planning

    Business continuity planning life cycle. Business continuity may be defined as "the capability of an organization to continue the delivery of products or services at pre-defined acceptable levels following a disruptive incident", [1] and business continuity planning [2] [3] (or business continuity and resiliency planning) is the process of creating systems of prevention and recovery to deal ...