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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Social media allows for mass cultural exchange and intercultural communication, despite different ways of communicating in various cultures. [226] Social media has affected the way youth communicate, by introducing new forms of language. [227] Novel acronyms save time, as illustrated by "LOL", which is the ubiquitous shortcut for "laugh out loud".
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Social media can provide students with resources that they can utilize in essays, projects, and presentations. Students can easily access comments made by teachers and peers and offer feedback to teachers. [20] Social media can offer students the opportunity to collaborate by sharing information without requiring face to face meetings. [21]
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
Social media allows people to communicate with other people using social media, no matter the distance between them. [4] Some adolescents with social and emotional issues feel more included with social media and online activities. [5] Social media can give people a sense of belonging which can lead to an increase in identity development.
Social media is known for having short-lived trends relating to topics such as beauty, lifestyle, physical fitness, fashion, and many more. Furthermore, many of these fads encourage consumptive behavior, which promotes various material items and making name-brand products desirable to the public. [ 11 ]