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From its inception until 1978, Virginia Slims saw a steady increase in market share to 1.75% (3.9% of all female smokers). With the introduction of Lights in 1978, the market share increased to 2.5%. Other packings, including 120's, Ultra Lights, and Superslims helped push the market share to a peak of 3.1% (nearly 7% of female smokers) in 1989.
Unlit Eve and Eve Blue cigarettes, German made Unlit Eve Light 120 cigarette, American made (ultra light and menthol styles similar) Eve's packaging was created by Lubalin, Smith, & Carnase, and originally featured an art nouveau design that covered both the box and the cigarettes. [ 6 ]
USA Liggett Group: United States [citation needed] USA Gold: ITG Brands: United States [citation needed] Vantage: R. J. Reynolds Tobacco Company: United States [citation needed] Vegas Mild Sampoerna: Indonesia [citation needed] Vogue: British American Tobacco: United Kingdom: 1955; 70 years ago () [citation needed] Viceroy
Each variety is sold in 85mm soft packs (king size), 80mm hard packs (box), and 100mm soft and hard packs. They are available in standard packs of 20 cigarettes, as well as the more unusual 25s, containing 25 cigarettes. Prior to the signing of the Tobacco Master Settlement Agreement in the late 1990s, they were sold in packs of ten as well.
It typically has a dark brown (rather than the traditional white) wrapper and is typically 120 mm (4.7 in) in length. The More brand does, however, produce shorter versions with the typical white wrapper and white or cork filters. [2] Bridging the gap between cigars and cigarettes, More was the first successful 120 mm cigarette.
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Chesterfield was the first cigarette to add an extra layer of wrapping to their pack to preserve moisture. [ citation needed ] In 1926, Chesterfield's "Blow some my way" advertising campaign targeted women smokers, [ 1 ] while a 1948 advert produced for NBC claimed that the brand was "preferred by professional smokers".
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